The development of a purpose-based brand strategy is the beginning of every client relationship.

Purpose articulates your brand’s essential reason for being, the higher human benefit it brings to the world. Research shows that thosewho center their business on improving people’s lives have a growth rate triple that of competitors.

If B2B companies want better business results, their brand has to stand for something compelling and meaningful. Our goal is to helpyour organization define its purpose, translate it into a customer promise, and then activate it – inside the organization and out.


Brand Research

Involves inside-out and outside-in research to uncover the insights needed to inform strategy development. The goal is to minimize the uncertainty around the decisions that need to be made.

Brand Strategy

Development of a compelling, transformational strategy and creative approach. The right strategy combined with a big idea can be game changing.

Brand Alignment

Actions geared towards fully engaging employees in the new organization and delivery of the new brand promise. This step is often the most important – and most overlooked.

Brand Activation

Utilization of the best tools and mediums to communicate the brand message at every touch point and stimulate interaction. What wins today isn’t what you think. It’s about using emotional triggers to engage, not just rational facts. It’s about customer-as-hero more than product-as-hero. It’s about being helpful, not about selling.

PO Box 9467
Providence, RI 02940


© 2023 Catalyst, Inc. All rights reserved.

Since 1991, Catalyst has helped mid-sized B2B companies discover, shape and leverage their brand purpose and brand promise in order to generate organizational transformation and business growth.

Connect with us today!